Goyard redefines their quiet luxury with pops of color. For the 2026 season, they launched 4 different types of colors; they call them “seasonal colors” or “limited edition colors”

Which colors should you choose? What are the prices? Are they good investments?

Let’s talk about it…

The 4 Limited Edition colors represent The season

The 2026 limited edition colors are features 6 chevron colors instead of 3 (normal versions have 3)

Spring: Meadow Green Color

Green represents spring: a vibrant color that starts the new season. It’s when trees start to grow leaves. It feels fresh and natural.

It’s a different green, not the regular one, it gives a different feel.

Summer: Blueberry Purple Color

Summer is when you need to be bold and daring. Go out and wear your favorite clothes. It’s the moment that you have been waiting for. Match those bright and daring colors. The Blueberry Purple is a juicy and rich pop of purple. It’s very eye-catching and has character.

Fall: Powder Pink

The Powder Pink feels soft and warm. It’s a nice pastel pink that catches your eye, yet doesn’t seek attention. I feel it’s not like a girly pink, but more mature and easy-going. And it is also easy to match with clothes, IMO.

Winter: Polar Blue

This color is clean and minimalistic. It is ideal for every season, but matches perfectly with any winter clothes. I love that it’s not entirely WHITE or BEIGE, but it’s mixed with light blue all over the body. It’s stunning! This seasonal color will be limited after it is no longer available.

New Limited Edition 2026 Color: Turquoise

Turquoise

A new color has arrived—a bright, refreshing shade resembling ocean blue or the water in a swimming pool. This bag is ideal for summer, offering a sense of relief when the sun is shining at over 30 degrees.

As far as I know for now, the turquoise is only available for the Artois bags.

Which Bags Are Featured With The Limited Edition 2026 Colors?

Unfortunately, not all Goyard bags will be blessed with the new 2026 colors. Only the a few iconic/classic bags + accessories will be featured. Here is the list:

Bags:

• Saint Louis Tote
• Hobo Boheme Bag
• Alpin Mini Backpack
• Structured Saïgon Nano Bag

Small Leather Goods & Accessories:

• The Minaudiere Trunk Bag
• Plumet Pouch-Wallet
• Bourbon Zipped Card Holder
• Silk Scarf N°1

Limited Edition Color Prices 2026

There is a mark-up for the limited edition colors. These mulitcolors are 30 – 40% above the normal colors. Here are the prices we gathered personally via Goyard boutique so far (if you know more prices, put in the comments & help the communtiy):

Normal colors, special colors and seasonal colors, What Is What?

Did you know?

In 2022, Goyard removed the special colors price structure and made them the same price as the normal colors. The special colors had a price markup of 30%. Goyard basically increased the prices of the normal colors to the special colors to bridge the price gap. All 11 colors are now priced the same at retail.

In 2020, Goyard started introducing new limited-edition colors. These limited-edition colors are priced much higher than the standard colors (30% – 40% higher). Each season, there will be new colors introduced. So in 2027, these colors will be discontinued and a new theme of shades will be introduced.

Are they Good Investments?

image/Fashionphile

image/TheRealReal

In the secondary market, they sell for 100 – 250% more expensive, because everyone has the normal and special colors. So these “seasonal colors” are limited and priced higher.

And most people just purchased them, they will not sell them so quickly without enjoying the bag. There is just limited supply, you won’t find much of these new shades in the secondary market (for now).

Where to buy?

You can get these new colors in the Goyard offical store/boutique.

There is a special page on Goyard website for limited edition colors: check here…

You can find the Artois Bag in turquoise colors here…