http://youtu.be/zOcmKVB4ybs

Tods is going released a new series the refined Sella bag for the fall winter 2014 collection in collaboration with David LaChapella for the new ad campaign; Pop Touch. The evidence of the brand’s tradition of craftsmanship in quality reflects back to the Sella bag. It all comes down to the functionality and hitting both the modern and elegant styles. As a teaser, Tods released a short ‘the making of Sella bag’ video, showing how David captures the quality of a handcrafted bag into pictures.

And for the designer friends, you can view David’s behind-the-scene sketches…