Louis Vuitton has owned the world with its well-loved leather goodies but after 70 long years, the French Fashion House is going to test the waters again when it comes to the fragrance sector.

The French brand shared that it will now take a different approach to fragrance as the same will take its inspiration from travels, journeys and adventures from far flung countries.

We are definitely over the moon as we love traveling and exploring so this fragrance sounds exciting. For others, traveling is the greatest love of their lives and having a go-to Louis Vuitton fragrance while you’re out there conquering the world is an added bonus.

The newest scent Les Parfums Louis Vuitton is expected to make its debut in September, after more than four years of in-depth research and analysis. The fragrance label will be a license of French conglomerate LVMH, of which Louis Vuitton is the front-running brand.

The master behind the scent is no other than expert perfumer Jacques Cavallier Belletrud. Over the long expanse of his career, Mr. Belletrud became a perfume asset to LVMH brand such as Fendi, Givenchy, Kenzo, Christian Dior and Bulgari among others.

In order to come up with the scent, Mr. Belletrud himself has travelled the world seeking his muse and in the end, he was able to create a scent that has notes of “exotic places and rare materials.”

More information will follow soon…