Longchamp stared their introduction with: ‘Does this bag remind you of something?’. Oh, YES IT DOES! We all do, it’s the colour bar test that we used to see on teevee’s. Are we super-intelligent or was it an obvious question?

For the first time ever, Longchamp is collaborating with Jeremy Scott and released a brand-new limited edition Le Pliage bag. We have seen the best-selling Le Pliage in every form and still there are unlimited creative ways to paint it. The ‘Color Bag’ Le Pliage is inspired by the TV test patterns, giving it a combination of white, yellow, blue, green, black and pink colors. Indeed, it’s very notable and attention grabbing anywhere you tote it. Embellished in cotton canvas with black leather handles.

If you do not think its over-colored, it’s actually an ideal bag for travelling. For those who cannot wait, this bag is going to hit the store this month (expected). It’s from the Spring 2014 collection and is priced at $370 USD at Longchamp.