Is Chanel The Next LV?


Since I’ve met a really good friend of mine, five years ago, I’ve always seen her with Louis Vuitton products. She has a huge collection of LV clothes and bags in her wardrobe. It’s really impressive. When we go out shopping, she always wants to see what she can find in the LV store.

Louis Vuitton is extremely popular, but there has been a recent shift in the high-end hang bag industry. Chanel is starting to become more and more popular. My friend and I used to talk about the expensive LV bags that cost around $500. That’s nothing compared to Chanel. But, what’s really surprising is that I’m starting to the younger generations wear LV.

I have even seen people in the ghetto wearing LV. The brand is everywhere. Most of it is probably fake LV, but still it seems that the brand has been catapulted into the mainstream.

While LV is has been taking all the attention, Chanel is becoming a bigger entity. The older generation is gravitating more towards Chanel and leaving brands like LV, and Gucci. You see, there is more status in owning Chanel. Chanel is causing this shift because it’s expensive, and exclusive. That’s what we love about Chanel: not many people can own it because of its price.

Even my friend has replaced her fabulous LV wardrobe and style with Chanel products. Even though Chanel is extremely more expensive than Louis Vuitton she is ecstatic about here decision. I’m happy for her as well.

One day I decided to ask her why she personally decided to switch up to Chanel. She gave a reply that made perfect sense. She said, “Since everyone is now wearing LV, it doesn’t seem as special to me anymore. Chanel is more exclusive, and I won’t see everyone wearing it because of its costly value. Plus, the overall quality is better.” She could not have said it any better than that.

About a decade to five years ago, Louis Vuitton was the exclusive brand that wealthy people were wearing. Everything is different now, though. Celebrities and wealthy people are leaning to more exclusive brands like Chanel. LV just doesn’t cut it anymore, because everyone is wearing it. It’s no longer exclusive; neither is Prada or Gucci. Wearing Chanel products is a pure expression of status.

I think it is awesome to see this shift happening. I hope the Chanel consumer market doesn’t become oversaturated like the LV market. That probably won’t happen though, since Chanel is so expensive. I don’t see Chanel lowering their prices anytime in the future.

What do you think? Is Chanel becoming the new LV? Leave me comment and let me know.


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  • Ramsey


    Im ramsey im from Tanzania i kike chanel one part so how mouch and how manedays comes tanzania

    November 23, 2019
  • dilpkl


    This conversation is silly, there are so many knock-offs of both LV and Chanel….everywhere you look!! Are you buying the handbag because of price? if you really want to be different, purchase something from a young local designer. There are so many choices out there.

    June 29, 2016
  • AnnelB2003


    The difference between Chanel and LV is that LV offers a more affordable canvas range. Their leather products are on par or even more expensive than Chanel. But I do think a lot of LV lovers are moving to Or have moved to Chanel. I was in London yesterday and nearly every other woman was carrying Chanel whereas I only saw a few LV’s.

    February 23, 2016
  • Susan


    Well try to buy an exotic piece from LV and you will know the different. LV also offer their high range price tag of goods which not everyone could reach as well. My advice instead of purchase a canvas handbag from LV why not try a soft leather collection which cost from £1500-£3500 or even more expensive for exotic leather price from £5000-£30000 and not to mention their custom jewellerys. LV made the similar goods, but totally different materials. Let say you can buy a pair of custome earing from LV for £250 or you can also buy a pair of LV fine jewellery for £4000. Hence to say there is no comparison between these two company. LV has a bigger market than Chanel.

    December 27, 2015
  • SUnshine75


    LV is everywhere! I live in Palm Beach county and on any given weekend at the mall 95% of the young girls and teenagers are carrying LV bags. My 13 year old niece got her first LV at 5, then a Gucci crossbody at 8, Dior at 10, and now a Chanel Boy at 13, Maybe its just the area, because of this I sold off all of my LV on e-bay, and keot my Prada, Celine, YSL and Chanel.

    August 18, 2015
    • Cynthia


      I remembered the old days when LV was in. LV was exclusive and considered a high class luxury. But today you’re so right, everyone seems to be able to afford them and are willing to pay for it.

      August 18, 2015
  • lil_missy


    i see many peoples wearing fake LV hats, shoes and clothes. more than few years ago. they are also cheaper on ebay, dunno why

    November 6, 2012
  • bbcici


    i love chanel and lv both!

    November 6, 2012
  • asia-chanel


    in hong kong people stand in lines to look for LV, but the prices of lv and chanel are diff. you get lv for 600 dollar while chanel classics cost 10 times more!!

    November 6, 2012
  • lv-girl


    chanel isnt the next lv, chanel is chanel and lv is lv, lv is still popular among these days, many people still buy them

    November 6, 2012
  • georgina_girl


    omg, this is so true, i remember when lv was in and i never heard about chanel. chanel became popular just lately, since their price increase

    November 6, 2012

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