Black Eyed Peas’ member Will.i.am has collaborated with the house of Gucci to create and bring you the latest and best take on smartwatches.

The American singer, songwriter and rapper has teamed up with Gucci Timepieces on a “smartband” that carries the trademark of being completely standalone, that is, unrestricted by any existing smartphone or mobile device.

What makes it so smart after all? Well, despite the fact of its standalone features, the said smart watches have the technology and ability to send and receive text messages and even emails, make and receive phone calls, hold music, maps, calendar, and track your fitness. One thing we’re loving on the other hand is the fact that you have a sophisticated personal assistant in the said device which is activated and operated by voice command.

Gucci President and CEO Marco Bizzarri said in a statement that the brand and i.am+ smartband worked and developed together a device that is both fashionable and technologically advanced, something that is truly unique in the fashion market. Bizzarri coined the term ‘fashionology’, which is a beautiful melange of fashion and technology, something that the x.i am smart watches truly represent.