Alexander Wang Fall Winter 2015 Bag Ad Campaign

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Utilitarian and sophisticated, that’s the message that Alexander Wang wants to send for the Fall Winter 2015 Bag Collection. Take a look at the boxy white bag with long handles; it’s not only feminine, but also ‘cool’. Crafted with a side pocket to store your instant-essentials like keys or wallet.

Alexander Wang Said: ‘We started thinking about what forms the archetypes and architecture of a woman’s wardrobe, and then the idea of individual style, the street style has become where people follow trend, where they see an individual way of mixing things together becomes so documented and so copied’.

He ended with: ‘It’s really about individual style’.

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The collection includes a gorgeous backpack; I love the white version, which includes a simple front pocket. Or the hobo to carry around your shoulder in black. So what do you think?

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