Not long after Louis Vuitton opened the largest travel-goods store on Champs-Elysees in 1913, they divided their market by creating three new bags. First the Keepall bag was born, followed by the Noé bag and the speedy bag which both still exist today. The Louis Vuitton Noé bag came as a luck and accident, it was originally made for champagne vintners to move their bottles from one destination to another. But the bag has captured the attention of the female audience and eventually turned into an iconic.

Soon Louis Vuitton will reveal much of their secrets, they are going to release a book that’s named: Louis Vuitton City bag, a natural history. The book consist of 400 pages with 500 full color images, including specific drawings, ad campaigns and archive documents. To make it more attractive, it’s printed in Italy. This version is unlike it’s previous edition, it contains much more information and details about LV’s history. The book is particular amazing for those who are dedicated and passionate to become a fashion designer themselves.

Examine how the city bags like Speedy, Alma, Noé, Neverfull and Pochette has evolved for almost two decades. Trace back the origins of the family and the transformation of the luggage bags that we respect so much today. And learn from the most successful designer brand in the history of modern fashion. The book will be presented in two forms: the special edition and the normal version. The special edition will only be available at Louis Vuitton online store, you can get it in French, English and Italian, price: $170 USD. The normal version can be bought at Rizzoli NY and will be priced at $85 USD.