Longchamp Spring Summer 2015 Ad Campaign Featuring Mini Le Pliage Heritage Bag
The Le Pliage Collection consists of many styles, but the Le Pliage Heritage is designed as the ‘chic’ and ‘luxurious version’. While the original Le Pliage is somewhat loosely, the Le Pliage Heritage is more structured, tighter and it holds shape.
Crafted in Hexagon-shape, but its not boxy at all. The sides are made with beautiful curves (which is what the brand is calling: ‘curved trompe-‘oeil flap and handles’) and it features a frame on the top of the bag. The Longchamp signature is elegantly printed on the frame. Carry it with top handles, but it also comes with a strap for shoulder carry.
Each subtle detail reflects the sophistication and timeless elegance of the overall design, made from cow leather, smooth and durable.
Alexa Chung has been featured in Longchamp Spring Summer 2015 Ad Campaign again, she is represents the Le Pliage Heritage Mini Tote Bag. A smaller version but still roomy, it measured around 23 x 22 x 16 cm via Longchamp boutique.