The best way to spot ‘what’s trending’ is to wait for the latest ad campaign. The Loewe Spring Summer 2014 Ad Campaign is featured again with Penelope Cruz, the pictures were shot in refreshing white and neutral colors for the upcoming season collection. There’s no one better at representing the label Loewe than Penelope, she expressed the beauty inside a Spanish woman.

For the new bag collection, set your eyes on the Amazona bag (of course, but expected!). This classic bag is fully decorated in white and gold hardware, clean and luxurious design for spring and summer. With four golden studs on the bottom and beautified with black lining. Wear it with your fresh-white outfit.

The other bags that Penelope modeled are the Aia, Pillow and cubo bags. All featuring new delight and subtle colors, perfect to deepen your feminine side.