Hello Kitty is the queen of all cuteness and it’s not about ‘dolls’ anymore. The brand is cooperating with modern technology companies to extend their brand recognition. Hello Kitty is also for grown-ups.

Remember the Hello Kitty x Beats by Dr. Dre Headphones, it was a ‘must have’ for any woman. It was literally too-cute-to-leave-behind.

READ: Hello Kitty x Beats by Dr. Dre Headphones

Now Hello Kitty is working together with Fujifilm to introduce a new photo camera. And again, the cuteness is stealing our heart. The Camera has the face of Hello Cute with two ears on the top. It also features a bow and its colored in white and soft pink, irresistible right?

Now about the functionalities.

The camera automatically adjusts brightness settings, its equipped with a mirror for taking selfie images. It also got settings to make pictures with softer impressions and it also features a close-up lens for shots up to 35 cm from the object/person. If you shoot small sweets or flowers, you can use the close-up lens to create an enlarged image of the subject.

Pretty cool huh?

Priced at €140 euro’s via Colette e-store.