Standing ovation well deserved, since FENDI launched the 2jours tote collection, they bumped into something that was magical. The public loved it; in fact all-fashion-conscious worshipped it. It was magnificent and near perfection, that’s why it’s considered one of the ‘must have’ of this decade.

And FENDI had more plans, they decided to create an entire 2Jours Line with variation of styles, prints, colors and so on. If you’ve followed us so far (if not, go ahead and like our Facebook page), you must have noticed the NEW Fendi 3jours tote that have been introduced recently. An upgrade version of the 2jours with expanded wings for more space.

And now the 2jours collection has extended to shoulder bag, please meet Ms. Fendi Demi Jour. Completely inspired by the iconic 2jours tote, please glance on the ‘classic metal frame’ with the FENDI signature elegantly crafted on the right edge. The closure below the flap is the short-version of the tag hanging on the 2jours tote. And to get you all excited, do you know what 2jours actually mean? It comes from the French word toujours, meaning always and forever.

The Demi 2jour shoulder bags are measured 10’ x 7’ x 4’ (W x H x D), they are usually crafted from mustard leather (calfskin) or Vitello elite leather. The Demi-Jour are priced at $1,850 USD/€1.250 EUR at Net-A-Porter e-store.