Personally I do not know what’s going on at the head quarter of Chanel. Perhaps the changes in technology is to big to be ignored and just recently Bruno Pavlosvsky (president of Chanel Fashion) has told WWD the following news:
‘We might launch an e-commerce website’.
Well that’s awesome right?
But the idea is still vague, because Bruno said that they are still in the testing phase. The e-commerce could be online as quickly as next year September.
And for us? We’ve a lot of questions.
You see, the streamlining of handbag prices around the world was a big hit for us. And a big change. And if you’re a regular shopper of Chanel, you will understand why.
But the questions are:
1. Will Chanel also sell their iconic handbags on their official website, like the Classic Flap Bag, Reissue 2.55 Flap Bag and the boy bags? Or only the seasonal bags?
2. What will happen to the prices?
3. Will they launch the e-commerce all around the world or only in a few hand-picked countries?
4. Will they also sell clothing and accessories?
As you might know, Chanel is not giving a lot of information away, which makes us only more curious.
And up until today, Chanel refused to sell anything online besides licensed products like cosmetics, fragrances and sunglasses.
And so, why the big shift suddenly? Perhaps really, internet growth can not be ignored. And because they need to stay ahead of the time.
So what do you say?
I disagree, I don’t think chanel should sell their classic iconic bags online. It’s fine if they want to sell seasonal handbags. Buying a classic chanel bag should be reserved for those individuals who have researched and developed a love for the bag. It is a unique shopping experience to be able to walk into a boutique or high end department store to buy a classic chanel piece. It has even more of an allure and exclusivity when you have to put some effort into tracking down the bag you want from different stores. If people are able to just order it with a click of a button then the returns will increase and the quality control will diminish since the demand is greater and would require a surplus of bags. I really hope chanel does not offer their classic quilted bags online, because t will surely cheapen the brand.
They need to enter the 21st century.. In shopping for a Boy Bag for my gf I would have much more preferred to buy direct from Chanel online. The online experience buying a bag from LV was perfect. Maybe Chanel should learn a thing from LV.