The latest Chanel ad campaign, released after the Spring Summer 2015 Collection, is named Chanel 3 Girls And 3 Bags.

3 Girls And 3 Timeless Bags sounds much better.

The Ad Campaign tells a story about the new Chevron Classic Flap Bag, The latest Girl Chanel Bag and the Boy Bag.

Kristen Stewart is carrying the 11.12 Bag, which is basically the Chevron Classic Flap Bag in black on black. This bag is entirely in black, even the hardware and the CC logo on the front flap. The Black On Black edition is very rare, so if you’ve a chance to take it home, well… do it!

Why is it named the 11.12 bag?

Where does this code come from?

There are numerous discussions about the 11.12 code? Some say it refers to the style code A01112, which is the code for the medium Classic Flap Bag.

Logical right?

Others are saying that the 11.12 is referring to the Classic Flap Bags. The same way that the 2.55 is referring to the Reissue Flap Bags (all sizes, including the 224, 225, 226 and 227).

The 2.55 is named after the release date February 1955. If so, then which date is the 11.12 named after? 11th of December?

It’s almost certain that 11.12 is the code for the Classic Flap Bags, including the small, medium, jumbo and large size.

So what do you think?

The second bag is the latest Girl Chanel Bag, which is featured with Vanessa Paradis. The third bag is the Boy Bag, carried by Alice Dellal.