Fashion shouldn’t always just be about colors and shapes, if that’s all what the fashion world has to offer, then please let the meteorite strike us tomorrow. Just like the phone shouldn’t be just a phone, fashion must always innovate. Have you seen how the iPhone transforming throughout the years, it has become smaller, lighter, faster, functional, better, prettier and it should be same with fashion. The innovation must never end, and if there are no endings, then sky alone is the limit, creativity will be infinite. Just like technology, designer bags should transform too, it should become lighter, prettier, more practical, easier and different. Thankfully, Bottega Veneta is one of the brands that are focused on innovation. Their new Cruise 2014 release is all about ease and informal elegance. They wanted to create silhouette that’s relaxed and still has the feminine shape for every woman to enjoy. With color palette incorporated that creates the magic between neutral and radiant colors like electric blue, various red, walnut or pink. And with material used as strong as a rock and at the same time light weighed is an example of fashion innovation. We love the new spring colors, do you? These bags are available at Bottega Veneta.