Alexa Chung is everywhere nowadays, we’ve been hearing a lot about her lately. Apparently she is busy and pushing her career to the next level; I recall; first the successful partnership with Vogue, shooting the ‘paparazzi’, which is a campaign about fall and winter looks. Then she collaborated with Eyeco in releasing her own make-up line. Incredible.

Kate Moss and Coco Rocha already done it, but now Alexa Chung is following their footsteps. She was picked by Longchamp as the new face for the Spring Summer 2014 ad campaign. This 30-year old model and author left a big impression on the Longchamp’s team when she DJ’d at their opening party of London flagship. The team was amazed by her vision and intelligent.

One of the main reason for the ad campaign is to celebrate the 20th anniversary of the iconic Le Pliage bag, up until today it’s still one of the best seller. Alexa Chung is sporting this bag in the summer colors.