Following the Spring Summer 2014 ad campaign, where we spotted Alexa Chung running with the newest and colorful ‘Le Pliage Cuir Bags’. Now again, presenting Alexa Chung’s second Campaign for Longchamp.

There is a reason why the Le Pliage Bag Collection is being loved, it has all the features that we want in a bag, quality is impeccable, the brand is famous, practical, roomy and its resistance against water, you can use it as an everyday bag, the price is very reasonable and there are so many colors to choose. I mean, you can even design your own Le Pliage Tote or personalized it.

But what has not been done is a ‘Le Pliage’ Tote that’s chic and that can be worn with a suit and formal clothes, or in your favorite elegant dress. This new edition is streamlined and feminine, but still has the elements that we adore so much. It comes with a shoulder strap and the logo Longchamp is marked on the front. The name? The Longchamp Le Pliage Heritage Bag and it’s less slouchy, more structured and tighter in shape.

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