Prada Is Going To Introduce Lower-Priced Handbags
Even tough my heart is still weak for the Saffiano Tote Bag, it’s very clear that Prada is struggling a little it financially. The end of the first quarter, the fashion brand had a loss of more than 40 percent in net income (that’s a lot).
In an attempt to remain it’s dominancy in the field of designer fashion, they’ve experimented and introduced series of new handbags, as you’ve seen it in the latest collections.
But that’s not enough, apparently and they might have no choice than to re-strategize their plan. And they’ve brought the news recently that a new category will be introduced of lower-priced handbags.
As you might know, the other designer brands like Louis Vuitton, Chanel and Hermes have so much success that they started to limit fans from purchasing their handbags – oh how we call it? Yes, purchase restrictions.
And Louis Vuitton has just joined the club, WELCOME!
Hermes is even worst, they have a waiting list of a waiting list. And if you’ve are not quick enough, the waiting list can be closed.
But we haven’t really heard about Prada’s price increase, and with that we mean… insanely increasing their price – with like 30 percent or so.
If they choose this route instead of introducing lower-priced products, it’s a riskier strategy, but one that might be rewarding.
We will see in the future how it will turn out. So what are your thoughts?