Here’s what I learned about watches; you need one to keep time? Get a digital watch for a budget price of $14,88 USD at Wall mart – a scratch so small, your wallet wouldn’t even noticed that a few dollars was taken out. And it keeps better time than your Omega watch of $5,000 USD.

But everything above $100 USD is not purchased for the sake of tracking time, let’s keep it real shall we? It’s a jewelry right? A fashion piece if you’d like to call it that way. And when you are fabulously flaunting with your brand-new Chanel watch, it’s like carrying a shining diamond ring on your finger.

Presenting Chanel latest Spring 2014 Watch campaign featuring a model wearing a notable Chanel Classic Flap Bag while taking elephant steps walking on the street. Her movement is mirroring the classic J12 watch, a jewelry piece so-pretty that we’d love to add on our wish list. But you need to know one-thing; the J12 Chanel is not an ordinary watch, it’s crafted with functions beyond tracking time. To know more about its little-secrets, read more about the latest J12-365 watch or the Chanel Mademoiselle Privé Watch. Simply to-die-for.

A J12 watch cost around £2000. Fragrantly expensive, but worth every penny.