Hermes Asked To Remove Jane Birkin’s Name From A Bag
The eponymous Birkin bag had some lovely beginnings – a true-blue mainstay in the Hermes line of favorites, this tote belongs to a royal line of fabulous leather goods (the Kelly for example, which was named after Grace Kelly). Hermes chief executive Jean-Louis Dumas named the bag after Jane Birkin in 1981, when he was seated next to her on a flight from Paris to London. An incident which involved her straw weekend bag tumbling down from the overhead compartment (with all her stuff over the place) struck a conversation between the two: apparently, Birkin explained that she haven’t found her one true bag yet. Thus, three years after, the Birkin was born – and was made personally for her. To this day, the bag is still one of the most coveted pieces in history.
But, with the changes of the tide, the “Birkin” will have to live under a new name – Jane Birkin has asked the luxury goods house to remove her name from the famous bag because of the “cruelusli” crocodile farming and slaughtering practices involved in making these pieces come to life. She is asking the brand to take her name down until they find better ways of producing the bag, which would meet international standards. Hermes is still keeping mum about the issue.
What do you think about this issue? Do you think that Hermes should heed Birkin’s voice with regards to their production practices?